Pure London catwalk preview - From Rails to Runway

Renowned for its inspirational catwalk shows, Pure London returns this weekend with three catwalks stages across London Olympia and Earls Court 2. Buyers can view edited collections and S/S12 trends from womenswear, young fashion, accessories and footwear brands.

On the Inspiration stage, world-leading trend forecaster WGSN and celebrated style pundits will unveil the key trends for S/S12 in their WGSN vision catwalks. Joining the Inspiration stage is an ensemble of Directional brands, displayed daily on the catwalk. This season’s brands include: YaYa, Brazil Roxx, Totem, Aurea Prates, Annaive, Custo, Natural Cotton, Rene Derhy and Oshun.

The Contemporary stage will feature Boutique and Studio catwalks.

In Boutique, Occasionwear label Anoushka G will join the line-up and unveil two new capsule collections to mark its 10th anniversary. The first, Anoushka G Vintage, provides a retrospective of iconic styles from its archives, and the second, the Diamond collection, comprises six opulent evening gowns in an array of vibrant hues of poppy, geranium, orangeade and grass. Other stunning brands include Mac Duggal and Ian Stuart.

The Studio catwalk includes a mix of contemporary brands offering timeless collections. See the likes of Mais il est ou le soleil?, Mado est les Autres and Kokomarina.

Read more about Pure London catwalk preview - From Rails to Runway