CIRCOT & Fibre2fashion to host Business Development Programme on Cotton Technology

When Government research institution joins hand with private sector to start playing the role of incubator of entrepreneurial projects, then businesses are definitely bound to go places, benefiting all.

Zonal Technology Management and Business Planning & Development unit at Central Institute for Research on Cotton Technology (CIRCOT), Mumbai in association with Fiber2fashion is jointly organizing one day Business Development Programme for “ Cotton Technologies” on January 7, 2011 at Ahmedabad.

Announcing this, Dr P R Roy, Director, Fibre2fashion.com said, “In India, CIRCOT today is a premier cotton research organization. Their pioneering research right up to the entire textile value chain is indeed commendable and needs to be taken to the market place.”

He adds, “Fibre2Fashion offers its business networking platform to connect CIRCOT with the industry whereby its research can be commercially exploited to benefit the cotton sector at large. Last month, Fibre2Fashion hosted the International Trade Centre (ITC), Switzerland led 36 member study delegation from East African countries visiting Ahmedabad and its surrounding cotton belt. Here, too we leveraged our forte at business networking and connectivity to promote the burgeoning Indian cotton sector and its technologies to the African cotton sector representatives whose industry has huge potential to grow by learning from our Indian experience.”

This Business Development Programme intends to bring technology and machinery suppliers, seed producers, pesticides manufacturers, cotton farmers and growers, ginners, spinners, weavers, allied value chain members and ICAR Scientists to discuss about the opportunities on setting up of knowledge based enterprises using agricultural technologies.

The BPD Units are also expected to promote entrepreneurial attitude and raise awareness about the technology driven business opportunities that the entrepreneurship can bring into the local business environment.

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Rumer Willis to model high-end Badgley Mischka collection

Fashion house Badgley Mischka has selected Rumer Willis, the eldest daughter of Demi Moore and Bruce Willis, as its latest spokesmodel.

The parent company, Iconix Brand Group, has revealed that Willis is going to feature in the spring ad campaigns for high-end collection of Badgley Mischka, the Mark & James label, swimming outfits, hand bags and footwear.

Willis has gained popularity for her bold and unconventional style. Fashion designers Mark Badgley as well as James Mischka terms her as attractive, young and amusing.

Earlier Mary-Kate, Ashley Olsen, Sharon Stone and Eva Longoria had already campaigned for this star-heavy brand.

Original Source: Rumer Willis to model high-end Badgley Mischka collection @ Fibre2fashion

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Tom Brady endorses UGG brand

UGG Australia announced that it is partnering with NFL superstar Tom Brady of the New England Patriots to launch its first men's marketing initiative. The multi-year collaboration between the three-time Super Bowl champion and the brand will include Brady's casual footwear as well as select outerwear and accessories. UGG Australia will feature Brady in its global multimedia marketing initiative beginning with the fall 2011 collection.

"This partnership marks a new season for UGG Australia, and Tom Brady is the ideal first endorser for the brand," said Deckers Outdoor Corporation Chairman and CEO Angel Martinez."He embodies the stylish casual attitude that is at the foundation of every product we make, and is as much a style icon off the field as he is a playmaker on it."

Since 1978 when an Australian named Brian Smith first brought the high-quality sheepskin boots worn by surfers to the United States, UGG Australia has expanded its product offerings to include a full range of men's cold weather boots, slippers and casual shoes, as well as outerwear and men's accessories. In recent years, the brand history has been eclipsed by the phenomenal success of its women's business. UGG Australia's women's products include a broad assortment of footwear including boots, casuals, slippers, handbags, outerwear, and accessories.

At the time of Deckers Outdoor Corporation's acquisition in 1995, sales of the brand were $17 million. In the fifteen years since, UGG Australia has expanded both its production and distribution significantly, adding new products and new lines, including a broad assortment of footwear, outerwear, handbags and accessories, and opening 25 company-owned UGG Australia retail stores worldwide. With sales in 2010 expected to exceed $800 million, UGG Australia has been recognized as one of the biggest success stories in the footwear industry in recent decades.

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Achieve a modern look in Mango’s Modernist Resort

Mango introduces Spring-Summer Collection 2011. This new collection, called Modernist Resort, the brand is opting for a clean, modernist look with the emphasis on simple lines and minimalist silhouettes, which add energy through bright colours and graphic contrasts in stripes.

Fluidity is obtained through transparencies and lightweight fabrics, while the proportions are mischievously combined to achieve a modern look. Longer skirts evolve towards pencil and slightly fuller forms, offer movement and sensuality. Men’s sports wear details are added to the coordinated classics, soft tailoring and paper touch cotton fabrics. This produces boxy and A-line forms, which are contrasted with more flowing shapes.

The quest for this clean and modernist look is also reflected in the colour palette. Blocks of colour in bright lemon and green mint tones add an optimistic air, while watermelon pink, various nude and tan tones give the collection a utilitarian luxe look, with chic combinations that contrast with the light gold tones in the fastenings.

MANGO is an internationally famous multinational which designs, manufactures and markets women’s and men’s clothing and accessories.

Original Source: Achieve a modern look in Mango’s Modernist Resort @ Fibre2fashion

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