Saturday, December 18, 2010

Rumer Willis to model high-end Badgley Mischka collection

Fashion house Badgley Mischka has selected Rumer Willis, the eldest daughter of Demi Moore and Bruce Willis, as its latest spokesmodel.

The parent company, Iconix Brand Group, has revealed that Willis is going to feature in the spring ad campaigns for high-end collection of Badgley Mischka, the Mark & James label, swimming outfits, hand bags and footwear.

Willis has gained popularity for her bold and unconventional style. Fashion designers Mark Badgley as well as James Mischka terms her as attractive, young and amusing.

Earlier Mary-Kate, Ashley Olsen, Sharon Stone and Eva Longoria had already campaigned for this star-heavy brand.

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